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Strategic Planning Agency Display
Virginia Tourism Authority [320]
Biennium:
Strategic Planning
Mission:

Expand domestic and international in-bound travel and motion picture production to generate revenue and employment in Virginia.

• Custom Plan (choose which sections to show)
• IT Strategic Plan (as posted on VITA's website)
Document Archive
Document Type Biennium
2008-2010 Strategic Plan
2010-2012 Strategic Plan
2012-2014 Strategic Plan
2014-2016 Strategic Plan
2016-2018 Strategic Plan
2018-2020 Strategic Plan
2012-2014 Executive Progress Report
2014-2016 Executive Progress Report
2016-2018 Executive Progress Report
2018-2020 Executive Progress Report

Budget Information
  Dollars Positions
Biennium Chapter Year 1 Year 2 Year 1 Year 2
2025-2026 Chapter 725, 2025 Acts of Assembly $37,284,929 $26,139,929 0.00 0.00
2022-2024 Chapter1, 2024 Acts of Assembly, Special Session 1 $27,039,872 $24,511,872 0.00 0.00
2021-2022 Chapter 1, 2022 Acts of Assembly, Special Session 1 $20,993,272 $23,233,272 0.00 0.00
See current year operating plan as agency executes its approved budget
There are no active capital projects for this agency
APA Datapoint - An Auditor of Public Account's site that includes expenditures, revenues and lots more information about state agencies.
Performance Measures
View the Detailed Measures Report for this agency)
Name Class
Accelerate inbound visitor demand through flagship campaign as measured by flight bookings Agency Key
Accelerate inbound visitor demand through flagship campaign as measured by hotel bookings Agency Key
Accelerate inbound visitor demand to drive full recovery in total Virginia industry wide hotel demand Agency Key
Amount leveraged for every grant dollar invested Agency Key
Dollar amount of economic impact generated by the motion picture industry Agency Key
Increase Target Household Awareness of Flagship Marketing Campaign Agency Key
Increase the number of productions filming and generating jobs, revenue, and economic impact in Virginia. Agency Key
Increase the percentage of Virginia resident crew on all large scale productions Agency Key
Number of Certified Tourism Development Financing Projects Productivity
Number of digital referrals to industry partners Agency Key
Number of Welcome Center visitors Other Agency
Support Business growth through various VTA initiatives such as Marketing Leverage grants, Entrepreneur Workshops, industry education conferences and Community Planning workshops. Productivity
p510 - Strategic Planning Agency Display - 07-30-2025 16:49:28