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Agency Virginia Tourism Authority (320)
Measure Name Businesses, Entrepreneurs and Organizations Assisted
Measure Last Modified
11-12-2025 04:05 p.m.
Measure Last Published
11-24-2025 09:06 a.m.
Status
Active
Data Source and Calculation
This objective is measured weekly and reported quarterly in a centralized spreadsheet maintained by the VTC Partnership Marketing Division.
Enterprise Priorities and Strategies
Initiative Priority Strategy
Associated Service Areas
Service Area Code Service Area Name
Targets and Baselines
Name Date Result Note
Baseline 3873.0
Short Target 2025 12-31-2025 7500.0 CY 2025
Long Target 2027 None
Baseline None
Results
Year Q1 Q2 Q3 Q4 Note
2024 1,817 3,803 4,004 6,243
2025 1,281 3,907 5,799
2026
Measure ID 320.0009
Measure Class Productivity
Measure Type Output
Year Type Calendar
Preferred Trend Increase
Frequency Quarterly
Statistical Unit number
sp134 Performance Measure - 12-24-2025 20:22:18