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Agency Virginia Tourism Authority (320)
Measure Name Support Business growth through various VTA initiatives such as Marketing Leverage grants, Entrepreneur Workshops, industry education conferences and Community Planning workshops.
Measure Last Modified
08-30-2024 03:59 p.m.
Measure Last Published
06-12-2025 04:37 p.m.
Status
Active
Data Source and Calculation
VTA project data
Enterprise Priorities and Strategies
Initiative Priority Strategy
Associated Service Areas
Service Area Code Service Area Name
Targets and Baselines
Name Date Result Note
Baseline 01-30-2022 3873.0
Short Target 2025 08-24-2024 17418.0
Long Target 2027 12-30-2027 17418.0
Baseline None
Results
Year Q1 Q2 Q3 Q4 Note
2023 4,203
2024 6,243
2025 1,281
Measure ID 320.0009
Measure Class Productivity
Measure Type Output
Year Type Calendar
Preferred Trend Increase
Frequency Quarterly
Statistical Unit number
sp134 Performance Measure - 10-31-2025 17:04:32