Performance Measure

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| Agency |
Virginia Tourism Authority (320) |
| Measure Name |
Businesses, Entrepreneurs and Organizations Assisted |
|
Measure Last Modified
11-12-2025 04:05 p.m.
|
Measure Last Published
11-24-2025 09:06 a.m.
|
Status
Active
|
|
Data Source and Calculation
This objective is measured weekly and reported quarterly in a centralized spreadsheet maintained by the VTC Partnership Marketing Division.
|
| Enterprise Priorities and Strategies |
| Initiative |
Priority |
Strategy |
| Service Area Code |
Service Area Name |
| Name |
Date |
Result |
Note |
| Baseline |
|
3873.0 |
|
| Short Target 2025 |
12-31-2025 |
7500.0 |
CY 2025 |
| Long Target 2027 |
|
None |
|
| Baseline |
|
None |
|
| Year |
Q1 |
Q2 |
Q3 |
Q4 |
Note |
| 2024 |
1,817 |
3,803 |
4,004 |
6,243 |
|
| 2025 |
1,281 |
3,907 |
5,799 |
|
|
| 2026 |
|
|
|
|
|
|
| Measure ID |
320.0009 |
| Measure Class |
Productivity |
| Measure Type |
Output |
| Year Type |
Calendar |
| Preferred Trend |
Increase |
| Frequency |
Quarterly |
| Statistical Unit |
number |
|
sp134 Performance Measure - 12-24-2025 20:22:18
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https://reports.dpb.virginia.gov/sp134?measureid=320.0009