|
Measure Last Modified
11-12-2025 04:07 p.m.
|
Measure Last Published
11-24-2025 09:06 a.m.
|
Status
Active
|
|
Data Source and Calculation
This is a total of hotel bookings attributed directly to VTC's flagship out-of-state marketing campaign. Data is pulled from ADARA - a marketing analytics platform by the VTC Research Division on a quarterly basis. Data is available on-demand.
|
| Enterprise Priorities and Strategies |
| Initiative |
Priority |
Strategy |
| Service Area Code |
Service Area Name |
| Name |
Date |
Result |
Note |
| Baseline |
12-31-2021 |
23085.0 |
|
| Short Target 2025 |
12-31-2025 |
40000.0 |
|
| Long Target 2027 |
|
None |
|
| Baseline |
|
None |
|
| Year |
Q1 |
Q2 |
Q3 |
Q4 |
Note |
| 2024 |
1,231 |
11,427 |
22,377 |
23,848 |
|
| 2025 |
6,069 |
25,466 |
44,760 |
|
|
| 2026 |
|
|
|
|
|
|
| Measure ID |
320.0019 |
| Measure Class |
Agency Key |
| Measure Type |
Outcome |
| Year Type |
Calendar |
| Preferred Trend |
Increase |
| Frequency |
Quarterly |
| Statistical Unit |
number |
|
Report Filter
Performance Budgeting System Reports
