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Agency Virginia Tourism Authority (320)
Measure Name Hotel Roomnights
Measure Last Modified
11-12-2025 04:09 p.m.
Measure Last Published
11-24-2025 09:06 a.m.
Status
Active
Data Source and Calculation
This is a total of industry-wide hotel roomnights consumed in the Commonwealth of Virginia. Data below is reported quarterly, and summarized into annual running totals throughout the year. Data is pulled from CoSTAR / Smith Travel Research hotel reports on a quarterly basis by the VTC Research Division. Data is available down to the individual day, and is segmentable to 20+ submarkets across Virginia.
Enterprise Priorities and Strategies
Initiative Priority Strategy
Associated Service Areas
Service Area Code Service Area Name
Targets and Baselines
Name Date Result Note
Baseline 37100000.0
Short Target 2025 12-31-2025 38100000.0 CY 2025 Target
Long Target 2027 None
Baseline None
Results
Year Q1 Q2 Q3 Q4 Note
2024 7,911,309 17,833,174 27,601,227 36,294,263
2025 8,133,140 18,234,957 28,237,120
2026
Measure ID 320.0020
Measure Class Agency Key
Measure Type Output
Year Type Calendar
Preferred Trend Increase
Frequency Quarterly
Statistical Unit number
sp134 Performance Measure - 12-25-2025 01:47:03