Measure Last Modified
11-12-2025 04:09 p.m.
Measure Last Published
11-24-2025 09:06 a.m.
Status
Active
Data Source and Calculation
This is a total of industry-wide hotel roomnights consumed in the Commonwealth of Virginia. Data below is reported quarterly, and summarized into annual running totals throughout the year. Data is pulled from CoSTAR / Smith Travel Research hotel reports on a quarterly basis by the VTC Research Division. Data is available down to the individual day, and is segmentable to 20+ submarkets across Virginia.
Enterprise Priorities and Strategies
Initiative
Priority
Strategy
Service Area Code
Service Area Name
Name
Date
Result
Note
Baseline
37100000.0
Short Target 2025
12-31-2025
38100000.0
CY 2025 Target
Long Target 2027
None
Baseline
None
Year
Q1
Q2
Q3
Q4
Note
2024
7,911,309
17,833,174
27,601,227
36,294,263
2025
8,133,140
18,234,957
28,237,120
2026
Measure ID
320.0020
Measure Class
Agency Key
Measure Type
Output
Year Type
Calendar
Preferred Trend
Increase
Frequency
Quarterly
Statistical Unit
number
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