|
Measure Last Modified
11-12-2025 04:20 p.m.
|
Measure Last Published
11-24-2025 09:06 a.m.
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Status
Active
|
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Data Source and Calculation
This is a measure of the total number of households reached across the United States by VTC's flagship marketing campaign. This data is obtained on a cadence of 2-4 times a year from SMARInsights - VTC's research partner measuring ad effectiveness. The number of total households is dictated by Household Awareness, and the total number of households targeted in VTC's paid media plan.
|
| Enterprise Priorities and Strategies |
| Initiative |
Priority |
Strategy |
| Service Area Code |
Service Area Name |
| Name |
Date |
Result |
Note |
| Baseline |
|
5684216.0 |
|
| Short Target 2025 |
12-31-2025 |
13482701.0 |
CY 2025 |
| Long Target 2027 |
|
None |
|
| Baseline |
|
None |
|
| Year |
Q1 |
Q2 |
Q3 |
Q4 |
Note |
| 2024 |
13,769,773 |
12,995,585 |
12,995,585 |
13,482,701 |
|
| 2025 |
13,482,701 |
19,159,941 |
23,594,087 |
|
|
| 2026 |
|
|
|
|
|
|
| Measure ID |
320.0018 |
| Measure Class |
Agency Key |
| Measure Type |
Output |
| Year Type |
Calendar |
| Preferred Trend |
Increase |
| Frequency |
Quarterly |
| Statistical Unit |
number |
|
Report Filter
Performance Budgeting System Reports
