Measure Last Modified
11-12-2025 04:20 p.m.
Measure Last Published
11-24-2025 09:06 a.m.
Status
Active
Data Source and Calculation
This is a measure of the total number of households reached across the United States by VTC's flagship marketing campaign. This data is obtained on a cadence of 2-4 times a year from SMARInsights - VTC's research partner measuring ad effectiveness. The number of total households is dictated by Household Awareness, and the total number of households targeted in VTC's paid media plan.
Enterprise Priorities and Strategies
Initiative
Priority
Strategy
Service Area Code
Service Area Name
Name
Date
Result
Note
Baseline
5684216.0
Short Target 2025
12-31-2025
13482701.0
CY 2025
Long Target 2027
None
Baseline
None
Year
Q1
Q2
Q3
Q4
Note
2024
13,769,773
12,995,585
12,995,585
13,482,701
2025
13,482,701
19,159,941
23,594,087
2026
Measure ID
320.0018
Measure Class
Agency Key
Measure Type
Output
Year Type
Calendar
Preferred Trend
Increase
Frequency
Quarterly
Statistical Unit
number
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https://reports.dpb.virginia.gov/sp134?measureid=320.0018
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