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Agency Virginia Museum of Fine Arts (238)
Measure Name Maintain museum attendance at or above 800,000 people for Richmond and throughout the Commonwealth.
Measure Last Modified
10-01-2018 02:23 p.m.
Measure Last Published
09-03-2024 04:43 p.m.
Status
Active
Data Source and Calculation
<p>The Virginia Museum of Fine Arts' Visitor Services Department will collect and report attendance at the museum in Richmond. The Education and Statewide Partnerships Division will collect and report attendance at all locations beyond the main campus in Richmond.</p>
Enterprise Priorities and Strategies
Initiative Priority Strategy
Economy Business Climate and Economic Development Promote Virginia’s competitive business climate to maintain the designation as the best state for business.
Associated Service Areas
Service Area Code Service Area Name
Targets and Baselines
Name Date Result Note
Baseline None
Short Target 2025 None None
Long Target 2027 None None
Results
Year Result Note
2006 848,310
2007 761,990
2008 655,670
2009 808,134
2010 972,912
2011 1,166,958
2012 1,013,070
2013 1,088,099
2014 1,081,348
2015 703,307 Statewide - 150,370, On-site 552,937. Please note: From 2006 to 2015, we included attendance to an exhibition at the Richmond International Airport. As of 2015, we no longer include those numbers in our statewide attendance.
2016 673,818 Statewide - 153,130, on-site 520,688. Please note: From 2006 to 2015, we included attendance to an exhibition at the Richmond International Airport. As of 2015, we no longer include those numbers in our statewide attendance.
2017 690,625 As of 4/11/17. Statewide-249,193, on-site 441,432. In FY2017, the museum opened the newly expanded Fabergé galleries and premiered the Rachel Lambert Mellon collection of Jean Schlumberger jewelry.
2018 1,188,305 Total 1,188,305 (Statewide- 494,587, on-site 693,718)
2019 800,000
Measure ID M238SA13001
Measure Class Other Agency
Measure Type Outcome
Year Type State FY
Preferred Trend Stable
Frequency Annually
Statistical Unit
sp134 Performance Measure - 06-07-2025 18:20:23