Number of marketing initiatives (i.e., face-to-face meetings, press releases, print materials, social media posts, YouTube videos, commercial media advertisements, magazine features, information sessions) to support agency goals to increase non-general revenue and enrollment in degree programs.
Measure Last Modified
01-19-2015 09:14 a.m.
Measure Last Published
08-26-2022 02:43 p.m.
Status
Active
Data Source and Calculation
Total number of marketing initiatives each year. Totals will be calculated each fiscal year.
Enterprise Priorities and Strategies
Initiative
Priority
Strategy
Education
Higher Education Access and Affordability
Continue to strengthen Virginia’s system of community colleges and four-year institutions and promote greater access and affordability for all Virginians.