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Agency Southwest Virginia Higher Education Center (948)
Measure Name Number of marketing initiatives (i.e., face-to-face meetings, press releases, print materials, social media posts, YouTube videos, commercial media advertisements, magazine features, information sessions) to support agency goals to increase non-general revenue and enrollment in degree programs.
Measure Last Modified
01-19-2015 09:14 a.m.
Measure Last Published
08-26-2022 02:43 p.m.
Status
Active
Data Source and Calculation
Total number of marketing initiatives each year. Totals will be calculated each fiscal year.
Enterprise Priorities and Strategies
Initiative Priority Strategy
Education Higher Education Access and Affordability Continue to strengthen Virginia’s system of community colleges and four-year institutions and promote greater access and affordability for all Virginians.
Associated Service Areas
Service Area Code Service Area Name
19931 Operation of Higher Education Centers
Targets and Baselines
Name Date Result Note
Baseline None None
Short Target 2025 None None
Long Target 2027 None None
Results
Year Result Note
2014
2015
Measure ID 948.0002
Measure Class Agency Key
Measure Type Outcome
Year Type State FY
Preferred Trend Increase
Frequency Annually
Statistical Unit Initiative
sp134 Performance Measure - 06-07-2025 18:34:50