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Agency Virginia Museum of Natural History (942)
Measure Name Cost per visitor to provide temporary Museum exhibits
Measure Last Modified
09-23-2022 11:47 a.m.
Measure Last Published
03-25-2024 11:11 a.m.
Status
Active
Data Source and Calculation
Divide the total cost required to provide a temporary exhibit by the number of visitors attending the exhibit. Cost is the resource or input and it includes rental costs, advertising costs, and setup costs. The output is increase in visitors and overall income. Calculate the average cost per visitor.  Data is extracted from excel spreadsheets and visitation reports which track costs of all temporary exhibits and the number of visitors.  The cost is then divided by the number of visitors.
Enterprise Priorities and Strategies
Initiative Priority Strategy
Government and Citizens Fiscal Stewardship Manage public resources efficiently and effectively in challenging economic conditions.
Associated Service Areas
Service Area Code Service Area Name
14507 Operational and Support Services
Targets and Baselines
Name Date Result Note
Baseline 07-01-2021 1.0
Short Target 2025 None
Long Target 2027 None None
Results
Year Result Note
2007 3.90 We will track the costs related to displaying temporary exhibits. These costs will include, exhibit rental, advertising, and setup costs. Though there is not much control over the rental cost of temporary exhibits, we will focus on maintaining those costs that we can control, such as, advertising and setup costs. Our goal is to maintain these costs and increase visitation to the exhibits, thereby increasing overall income. We will reevaluate this number on a regular basis as our visitors increase. The results will be calculated annually because display dates overlap quarters. The cost for FY2011 was $90,927 and there were 29,812 visitors.
2008 3.85 We will track the costs related to displaying temporary exhibits. These costs will include, exhibit rental, advertising, and setup costs. Though there is not much control over the rental cost of temporary exhibits, we will focus on maintaining those costs that we can control, such as, advertising and setup costs. Our goal is to maintain these costs and increase visitation to the exhibits, thereby increasing overall income. We will reevaluate this number on a regular basis as our visitors increase. The results will be calculated annually because display dates overlap quarters. The cost for FY2011 was $90,927 and there were 29,812 visitors.
2009 3.09 We will track the costs related to displaying temporary exhibits. These costs will include, exhibit rental, advertising, and setup costs. Though there is not much control over the rental cost of temporary exhibits, we will focus on maintaining those costs that we can control, such as, advertising and setup costs. Our goal is to maintain these costs and increase visitation to the exhibits, thereby increasing overall income. We will reevaluate this number on a regular basis as our visitors increase. The results will be calculated annually because display dates overlap quarters. The cost for FY2011 was $90,927 and there were 29,812 visitors.
2010 0.74 We will track the costs related to displaying temporary exhibits. These costs will include, exhibit rental, advertising, and setup costs. Though there is not much control over the rental cost of temporary exhibits, we will focus on maintaining those costs that we can control, such as, advertising and setup costs. Our goal is to maintain these costs and increase visitation to the exhibits, thereby increasing overall income. We will reevaluate this number on a regular basis as our visitors increase. The results will be calculated annually because display dates overlap quarters. The cost for FY2011 was $90,927 and there were 29,812 visitors.
2011 3.05 We will track the costs related to displaying temporary exhibits. These costs will include, exhibit rental, advertising, and setup costs. Though there is not much control over the rental cost of temporary exhibits, we will focus on maintaining those costs that we can control, such as, advertising and setup costs. Our goal is to maintain these costs and increase visitation to the exhibits, thereby increasing overall income. We will reevaluate this number on a regular basis as our visitors increase. The results will be calculated annually because display dates overlap quarters. The cost for FY2011 was $90,927 and there were 29,812 visitors.
2012 0.23 The cost-per-visitor for temporary exhibits was higher in FY2011 because that fiscal year included three (3) exhibit openings, with two (2) of the exhibits being rentals from other institutions. This resulted in a higher cost for exhibits. By contrast, the museum only opened one temporary exhibit in FY2012. That exhibit was developed in-house by the museum exhibits staff. Data is extracted from excel spreadsheets and visitation reports which track costs of all exhibits and the number of visitors. The cost is then divided by the number of visitors.The cost for exhibits was $6,292 and the number of visitors was 27,358.
2013 0.63 There were 31,616 visitors to the Museum and the cost of the exhibits displayed was $20,000. We divided the cost by the total visitors to get $.63 per visitor.
2014 0.40 There were 32,269 visitors to the museum and the cost of the special exhibits displayed was $12,900. By dividing the cost by the number of visitors, the cost per visitor is $.40.
2015 0.31 There were 32,443 visitors to the Museum and the cost of the special exhibits displayed was $10,000. By dividing the cost by the number of visitors, the cost per visitor is $.31.
2016 0.36 There were 33,109 visitors to the Museum and the cost of the special exhibits displayed was $12,000. By dividing the cost by the number of visitors, the cost per visitor is $.36.
2017 0.63 There were 33,000 visitors to the Museum and the cost of the special exhibits displayed was $21,000. By dividing the cost by the number of visitors, the cost per visitor is $.63.
2018 0.55 There were 38,101 visitors to the Museum and the cost of the special exhibits displayed was $21,000. By dividing the cost by the number of visitors, the cost per visitor is $.55.
2019 0.00 We had a long-term special exhibit on display from July 2017 to December 2019.
2020 0.35 $10,000 development cost of Wild About Cats exhibit divided by 28,289 visitors. By dividing the cost by the number of visitors, the cost per visitor is $.35.
2021 0.00 We had a long-term special exhibit on display from January 2020 to December 2021.
2022 0.63 $8,000 development cost of Science of Flight exhibit divided by 12,781 visitors. By dividing the cost by the number of visitors, the cost per visitor is $.63.
2023
Measure ID 94214507.002.002
Measure Class Productivity
Measure Type Outcome
Year Type State FY
Preferred Trend Stable
Frequency Annually
Statistical Unit Dollar
sp134 Performance Measure - 06-07-2025 06:03:21