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Measure Last Modified
08-30-2024 03:49 p.m.
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Measure Last Published
12-05-2025 06:28 p.m.
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Status
Active
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Data Source and Calculation
Achieve and maintain an average conversion rate of 2% - 2.5% per year. This target will be measured by the percentage of visitors who complete desired actions, such as ticket purchase, registrations, or other key performance indicators that contribute to JYF’s business objectives
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| Enterprise Priorities and Strategies |
| Initiative |
Priority |
Strategy |
| Service Area Code |
Service Area Name |
| Name |
Date |
Result |
Note |
| Baseline |
06-30-2024 |
2.0 |
|
| Short Target 2025 |
06-30-2025 |
2.2 |
|
| Long Target 2027 |
06-30-2027 |
2.5 |
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| Baseline |
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None |
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| Year |
Result |
Note |
| 2023 |
|
|
| 2024 |
2.04 |
The FY 2024 digital user conversion rate for media advertising was 2.04+; based on 306K conversions. |
| 2025 |
14.99 |
Despite experiencing a decrease in overall web traffic this year, our strategic focus on message alignment and optimized advertising placements delivered strong results. The overall conversion rate increased year-over-year by 11.37+, reaching 14.99+, indicating that our refined targeting and strengthened creative strategy successfully connected us with high-value audiences. |
| 2026 |
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| Measure ID |
425.0001 |
| Measure Class |
Productivity |
| Measure Type |
Output |
| Year Type |
State FY |
| Preferred Trend |
Increase |
| Frequency |
Annually |
| Statistical Unit |
percentage |
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Report Filter
Performance Budgeting System Reports
