Achieve and maintain an average conversion rate of 2% - 2.5% per year. This target will be measured by the percentage of visitors who complete desired actions, such as ticket purchase, registrations, or other key performance indicators that contribute to JYF’s business objectives
Enterprise Priorities and Strategies
Initiative
Priority
Strategy
Associated Service Areas
Service Area Code
Service Area Name
Targets and Baselines
Name
Date
Result
Note
Baseline
06-30-2024
2.0
Short Target 2025
06-30-2025
2.2
Long Target 2027
06-30-2027
2.5
Results
Year
Result
Note
2023
2024
2.04
The FY 2024 digital user conversion rate for media advertising was 2.04+; based on 306K conversions.