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Agency Jamestown-Yorktown Foundation (425)
Measure Name Average digital user conversion rate percentage.
Measure Last Modified
08-30-2024 03:49 p.m.
Measure Last Published
09-03-2024 11:15 p.m.
Status
Active
Data Source and Calculation
Achieve and maintain an average conversion rate of 2% - 2.5% per year. This target will be measured by the percentage of visitors who complete desired actions, such as ticket purchase, registrations, or other key performance indicators that contribute to JYF’s business objectives
Enterprise Priorities and Strategies
Initiative Priority Strategy
Associated Service Areas
Service Area Code Service Area Name
Targets and Baselines
Name Date Result Note
Baseline 06-30-2024 2.0
Short Target 2025 06-30-2025 2.2
Long Target 2027 06-30-2027 2.5
Results
Year Result Note
2023
2024 2.04 The FY 2024 digital user conversion rate for media advertising was 2.04+; based on 306K conversions.
2025
Measure ID 425.0001
Measure Class Productivity
Measure Type Output
Year Type State FY
Preferred Trend Increase
Frequency Annually
Statistical Unit percentage
sp134 Performance Measure - 06-07-2025 18:41:11