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Agency Department of Wildlife Resources (403)
Measure Name Return on Marketing Investment
Measure Last Modified
08-26-2022 12:15 p.m.
Measure Last Published
09-06-2024 07:37 a.m.
Status
Active
Data Source and Calculation
Internal system interface between Go Outdoors Virginia and Vendor Reports. Average Return on Investment (Revenue $ for every $1 spent) for all Marketing Campaigns during the fiscal year.
Enterprise Priorities and Strategies
Initiative Priority Strategy
Associated Service Areas
Service Area Code Service Area Name
51102 Wildlife Information and Education
59901 General Management and Direction
59902 Information Technology Services
Targets and Baselines
Name Date Result Note
Baseline None
Short Target 2025 None
Long Target 2027 None None
Results
Year Result Note
2017
2018
2019
2020
2021
2022
2023
Measure ID 403.0079
Measure Class Productivity
Measure Type Outcome
Year Type State FY
Preferred Trend Increase
Frequency Annually
Statistical Unit Dollars
sp134 Performance Measure - 06-07-2025 14:44:36