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Measure Last Modified
08-30-2024 04:19 p.m.
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Measure Last Published
08-26-2022 05:27 p.m.
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Status
Active
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Data Source and Calculation
The number of annual website user sessions for the Virginia Tourism Authority's websites as provided by Google Analytics. The analytics platform provides tracking on website visitation including geo-locations, demographics, affinity categorization, and in-market segmentations so that marketing decisions can be made and performance objectives measured. The Authority uses Google Analytics to track website visitation and monitor website traffic on the Virginia.org website, the Virginia Travel Blog, the Virginia Tourism Authority industry website (VATC.org), and the Travel Guide (electronic version). Google Analytics uses pixel tracking to determine when the websites are visited and what pages are visited.
|
| Enterprise Priorities and Strategies |
| Initiative |
Priority |
Strategy |
| Economy |
Business Climate and Economic Development |
Promote Virginia’s competitive business climate to maintain the designation as the best state for business. |
| Service Area Code |
Service Area Name |
| 53607 |
Tourist Promotion Services |
| Name |
Date |
Result |
Note |
| Baseline |
|
None |
|
| Short Target 2025 |
|
None |
None |
| Long Target 2027 |
|
None |
None |
| Year |
Result |
Note |
| 2003 |
0.67 |
In millions. |
| 2004 |
0.98 |
In millions. |
| 2005 |
1.81 |
In millions. |
| 2006 |
2.95 |
In millions. |
| 2007 |
5.24 |
In millions. |
| 2008 |
6.01 |
In millions. |
| 2009 |
6.70 |
In millions. |
| 2010 |
6.72 |
In millions. |
| 2011 |
6.58 |
In millions. |
| 2012 |
7.03 |
In millions. |
| 2013 |
7.33 |
In millions. |
| 2014 |
8.55 |
Beginning in FY 2014, the number of annual website visitor sessions includes visitors to Blog.Virginia.org. In millions. |
| 2015 |
11.36 |
Beginning in FY 2015 data for Virginia.org from Google Analytics. Prior to FY 2015 data was from Adobe Analytics. In millions. |
| 2016 |
12.33 |
In millions. |
| 2017 |
13.28 |
In millions. |
| 2018 |
11.42 |
In millions. |
| 2019 |
7.95 |
In millions. Decline is due primarily to technical issues as well as changes Facebook made to its algorithms, both of which impacted site visitation. |
| 2020 |
7.91 |
In millions. Decline is due partly to changes Facebook made to its algorithms, which impacted site visitation. |
| 2021 |
|
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|
| Measure ID |
32053607.007.001 |
| Measure Class |
Agency Key |
| Measure Type |
Outcome |
| Year Type |
State FY |
| Preferred Trend |
Increase |
| Frequency |
Annually |
| Statistical Unit |
Number of Website User Sessions |
|
Report Filter
Performance Budgeting System Reports
