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Agency Virginia Tourism Authority (320)
Measure Name Accelerate inbound visitor demand to drive full recovery in total Virginia industry wide hotel demand
Measure Last Modified
Measure Last Published
06-12-2025 04:37 p.m.
Status
Active
Data Source and Calculation
Industry research data sources
Enterprise Priorities and Strategies
Initiative Priority Strategy
Associated Service Areas
Service Area Code Service Area Name
Targets and Baselines
Name Date Result Note
Baseline 01-30-2022 37100000.0
Short Target 2025 08-24-2024 38000000.0
Long Target 2027 12-30-2027 40000000.0
Baseline None
Results
Year Q1 Q2 Q3 Q4 Note
2023 35,909,174
2024 37,065,565
2025 8,135,602
Measure ID 320.0013
Measure Class Agency Key
Measure Type Output
Year Type State FY
Preferred Trend Increase
Frequency Quarterly
Statistical Unit number
sp134 Performance Measure - 11-02-2025 12:04:11