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Agency Virginia Tourism Authority (320)
Measure Name Accelerate inbound visitor demand through flagship campaign as measured by flight bookings
Measure Last Modified
Measure Last Published
06-12-2025 04:37 p.m.
Status
Active
Data Source and Calculation
Industry research data sources
Enterprise Priorities and Strategies
Initiative Priority Strategy
Associated Service Areas
Service Area Code Service Area Name
Targets and Baselines
Name Date Result Note
Baseline 01-30-2022 15133.0
Short Target 2025 08-24-2024 17000.0
Long Target 2027 12-30-2027 17000.0
Results
Year Q1 Q2 Q3 Q4 Note
2023 23,493
2024 2,828
2025 1,563
Measure ID 320.0012
Measure Class Agency Key
Measure Type Output
Year Type State FY
Preferred Trend Increase
Frequency Quarterly
Statistical Unit number
sp134 Performance Measure - 07-30-2025 15:35:25