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Agency Virginia Tourism Authority (320)
Measure Name Accelerate inbound visitor demand through flagship campaign as measured by hotel bookings
Measure Last Modified
Measure Last Published
06-12-2025 04:37 p.m.
Status
Active
Data Source and Calculation
Industry research data sources
Enterprise Priorities and Strategies
Initiative Priority Strategy
Associated Service Areas
Service Area Code Service Area Name
Targets and Baselines
Name Date Result Note
Baseline 01-30-2022 23085.0
Short Target 2025 08-24-2024 25000.0
Long Target 2027 12-30-2027 26000.0
Results
Year Q1 Q2 Q3 Q4 Note
2023 35,066
2024 23,836
2025 6,069
Measure ID 320.0011
Measure Class Agency Key
Measure Type Output
Year Type State FY
Preferred Trend Increase
Frequency Quarterly
Statistical Unit number
sp134 Performance Measure - 08-11-2025 17:04:49