Performance Measure
Report Filter
Export to
CSV
Excel
PDF
Help
Back to Report Menu
 
Agency Virginia Tourism Authority (320)
Measure Name Amount leveraged for every grant dollar invested
Measure Last Modified
08-29-2022 01:04 p.m.
Measure Last Published
08-26-2022 05:27 p.m.
Status
Active
Data Source and Calculation
The total amount of partner matching funds divided by the amount of grant funding provided through the partnership marketing leverage programs.
Enterprise Priorities and Strategies
Initiative Priority Strategy
Economy Business Climate and Economic Development Promote Virginia’s competitive business climate to maintain the designation as the best state for business.
Associated Service Areas
Service Area Code Service Area Name
53607 Tourist Promotion Services
Targets and Baselines
Name Date Result Note
Baseline 07-01-2022 3.0 The amount of funds available for these programs varies from year to year and is dependent upon the amount provided in the Appropriation Act. The measure target is established by the Authority as a minimum goal for leveraging partnership marketing grant dollars. As an example, if the Authority provided $100,000 and partners matched that amount with $300,000, it would result in $400,000 of total spending and a 3 to 1 match. These programs enable the Authority to reach a larger market audience than would have otherwise been possible with its limited funding.
Short Target 2025 None
Long Target 2027 None None
Results
Year Result Note
2011 2.69 The amount of funds available for these programs varies from year to year and is dependent upon the amount provided in the Appropriation Act. The measure target is established by the Authority as a minimum goal for leveraging partnership marketing grant dollars. As an example, if the Authority provided $100,000 and partners matched that amount with $300,000, it would result in $400,000 of total spending and a 3 to 1 match. These programs enable the Authority to reach a larger market audience than would have otherwise been possible with its limited funding.
2012 3.13 The amount of funds available for these programs varies from year to year and is dependent upon the amount provided in the Appropriation Act. The measure target is established by the Authority as a minimum goal for leveraging partnership marketing grant dollars. As an example, if the Authority provided $100,000 and partners matched that amount with $300,000, it would result in $400,000 of total spending and a 3 to 1 match. These programs enable the Authority to reach a larger market audience than would have otherwise been possible with its limited funding.
2013 3.01 The amount of funds available for these programs varies from year to year and is dependent upon the amount provided in the Appropriation Act. The measure target is established by the Authority as a minimum goal for leveraging partnership marketing grant dollars. As an example, if the Authority provided $100,000 and partners matched that amount with $300,000, it would result in $400,000 of total spending and a 3 to 1 match. These programs enable the Authority to reach a larger market audience than would have otherwise been possible with its limited funding.
2014 3.45 The amount of funds available for these programs varies from year to year and is dependent upon the amount provided in the Appropriation Act. The measure target is established by the Authority as a minimum goal for leveraging partnership marketing grant dollars. As an example, if the Authority provided $100,000 and partners matched that amount with $300,000, it would result in $400,000 of total spending and a 3 to 1 match. These programs enable the Authority to reach a larger market audience than would have otherwise been possible with its limited funding.
2015 2.69 The amount of funds available for these programs varies from year to year and is dependent upon the amount provided in the Appropriation Act. The measure target is established by the Authority as a minimum goal for leveraging partnership marketing grant dollars. As an example, if the Authority provided $100,000 and partners matched that amount with $300,000, it would result in $400,000 of total spending and a 3 to 1 match. These programs enable the Authority to reach a larger market audience than would have otherwise been possible with its limited funding.
2016 3.21 The amount of funds available for these programs varies from year to year and is dependent upon the amount provided in the Appropriation Act. The measure target is established by the Authority as a minimum goal for leveraging partnership marketing grant dollars. As an example, if the Authority provided $100,000 and partners matched that amount with $300,000, it would result in $400,000 of total spending and a 3 to 1 match. These programs enable the Authority to reach a larger market audience than would have otherwise been possible with its limited funding.
2017 3.50 The amount of funds available for these programs varies from year to year and is dependent upon the amount provided in the Appropriation Act. The measure target is established by the Authority as a minimum goal for leveraging partnership marketing grant dollars. As an example, if the Authority provided $100,000 and partners matched that amount with $300,000, it would result in $400,000 of total spending and a 3 to 1 match. These programs enable the Authority to reach a larger market audience than would have otherwise been possible with its limited funding.
2018 3.36 The amount of funds available for these programs varies from year to year and is dependent upon the amount provided in the Appropriation Act. The measure target is established by the Authority as a minimum goal for leveraging partnership marketing grant dollars. As an example, if the Authority provided $100,000 and partners matched that amount with $300,000, it would result in $400,000 of total spending and a 3 to 1 match. These programs enable the Authority to reach a larger market audience than would have otherwise been possible with its limited funding.
2019 4.10 The amount of funds available for these programs varies from year to year and is dependent upon the amount provided in the Appropriation Act. The measure target is established by the Authority as a minimum goal for leveraging partnership marketing grant dollars. As an example, if the Authority provided $100,000 and partners matched that amount with $300,000, it would result in $400,000 of total spending and a 3 to 1 match. These programs enable the Authority to reach a larger market audience than would have otherwise been possible with its limited funding.
2020 3.68 The amount of funds available for these programs varies from year to year and is dependent upon the amount provided in the Appropriation Act. The measure target is established by the Authority as a minimum goal for leveraging partnership marketing grant dollars. As an example, if the Authority provided $100,000 and partners matched that amount with $300,000, it would result in $400,000 of total spending and a 3 to 1 match. These programs enable the Authority to reach a larger market audience than would have otherwise been possible with its limited funding.
2021 The amount of funds available for these programs varies from year to year and is dependent upon the amount provided in the Appropriation Act. The measure target is established by the Authority as a minimum goal for leveraging partnership marketing grant dollars. As an example, if the Authority provided $100,000 and partners matched that amount with $300,000, it would result in $400,000 of total spending and a 3 to 1 match. These programs enable the Authority to reach a larger market audience than would have otherwise been possible with its limited funding.
2022 3.86 The amount of funds available for these programs varies from year to year and is dependent upon the amount provided in the Appropriation Act. The measure target is established by the Authority as a minimum goal for leveraging partnership marketing grant dollars. As an example, if the Authority provided $100,000 and partners matched that amount with $300,000, it would result in $400,000 of total spending and a 3 to 1 match. These programs enable the Authority to reach a larger market audience than would have otherwise been possible with its limited funding.
2023
Measure ID 320.0006
Measure Class Agency Key
Measure Type Outcome
Year Type State FY
Preferred Trend Increase
Frequency Annually
Statistical Unit Dollars
sp134 Performance Measure - 06-07-2025 05:19:26