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Agency Virginia Tourism Authority (320)
Measure Name Number of Welcome Center visitors
Measure Last Modified
04-04-2017 04:02 p.m.
Measure Last Published
08-26-2022 05:27 p.m.
Status
Active
Data Source and Calculation
All Welcome Centers (except for the East Coast Gateway Welcome Center and including the Bell Tower Visitor Center) report the actual number of visitors who enter the Welcome Center on a daily basis. The East Coast Gateway Welcome Center cannot report actual numbers of visitors due to the unique design features of the Welcome Center and therefore reports estimated numbers of visitors based on sampling data.
Enterprise Priorities and Strategies
Initiative Priority Strategy
Associated Service Areas
Service Area Code Service Area Name
53607 Tourist Promotion Services
Targets and Baselines
Name Date Result Note
Baseline 07-01-2022 2.15 In millions. Using FY 2022 actual count as a baseline.
Short Target 2025 None
Long Target 2027 None None
Results
Year Result Note
2012 2.40 In millions.
2013 2.26 In millions.
2014 2.32 In millions.
2015 2.37 In millions.
2016 2.51 In millions.
2017 2.82 In millions.
2018 3.50 In millions.
2019 3.78 In millions.
2020 2.58 In millions. State Welcome Centers were closed from mid-March to May 31st due to the Covid-19 pandemic.
2021 1.78 In millions. State Welcome Centers hours were intermittently impacted due to the Covid-19 pandemic, and all travel was greatly reduced during the pandemic. Additionally, the Manassas Welcome Center was permanently closed June 2020.
2022 2.15 In millions. Continuing impact due to the Covid-19 pandemic, though increases in travel were recognized as the year progressed.
2023
Measure ID 320.0005
Measure Class Other Agency
Measure Type Outcome
Year Type State FY
Preferred Trend Increase
Frequency Annually
Statistical Unit Number of visitors
sp134 Performance Measure - 06-07-2025 18:04:37