All Welcome Centers (except for the East Coast Gateway Welcome Center and including the Bell Tower Visitor Center) report the actual number of visitors who enter the Welcome Center on a daily basis. The East Coast Gateway Welcome Center cannot report actual numbers of visitors due to the unique design features of the Welcome Center and therefore reports estimated numbers of visitors based on sampling data.
Enterprise Priorities and Strategies
Initiative
Priority
Strategy
Associated Service Areas
Service Area Code
Service Area Name
53607
Tourist Promotion Services
Targets and Baselines
Name
Date
Result
Note
Baseline
07-01-2022
2.15
In millions. Using FY 2022 actual count as a baseline.
Short Target 2025
None
Long Target 2027
None
None
Results
Year
Result
Note
2012
2.40
In millions.
2013
2.26
In millions.
2014
2.32
In millions.
2015
2.37
In millions.
2016
2.51
In millions.
2017
2.82
In millions.
2018
3.50
In millions.
2019
3.78
In millions.
2020
2.58
In millions. State Welcome Centers were closed from mid-March to May 31st due to the Covid-19 pandemic.
2021
1.78
In millions. State Welcome Centers hours were intermittently impacted due to the Covid-19 pandemic, and all travel was greatly reduced during the pandemic. Additionally, the Manassas Welcome Center was permanently closed June 2020.
2022
2.15
In millions. Continuing impact due to the Covid-19 pandemic, though increases in travel were recognized as the year progressed.