|
Measure Last Modified
08-21-2024 12:48 p.m.
|
Measure Last Published
08-26-2022 05:27 p.m.
|
Status
Active
|
|
Data Source and Calculation
A media impression is the interaction between a website, radio spot, television program, or newspaper or magazine article and a single member of the audience who is exposed to that medium. Media impressions represent the potential number of people who could have seen or heard something--not the number who actually did see or hear it. Actual expenditures for public relations are divided by the number of media impressions (and then multiplied by one thousand) in order to determine the cost per one thousand media impressions.
|
| Enterprise Priorities and Strategies |
| Initiative |
Priority |
Strategy |
| Service Area Code |
Service Area Name |
| 53607 |
Tourist Promotion Services |
| Name |
Date |
Result |
Note |
| Baseline |
|
None |
|
| Short Target 2025 |
|
None |
None |
| Long Target 2027 |
|
None |
None |
| Year |
Result |
Note |
| 2014 |
|
|
| 2015 |
32 |
In FY 2015 media impressions totaled 2.05 billion and spending for communications was $651,764.
Data in cents. |
| 2016 |
19 |
In FY 2016 media impressions totaled 3.38 billion and spending for communications was $650,004.
Data in cents. |
| 2017 |
20 |
In FY 2017 media impressions totaled 3.32 billion and spending for communications was $662,744.
Data in cents. |
| 2018 |
22 |
In FY 2018 media impressions totaled 3.37 billion and spending for communications was $748,263.
Data in cents. |
| 2019 |
8 |
In FY 2019 media impressions totaled 11.2 billion and spending for communications was $865,880.
Data in cents. |
| 2020 |
9 |
In FY 2020 media impressions totaled 9.6 billion and spending for communications was $879,118.
Data in cents. |
| 2021 |
|
|
|
| Measure ID |
320.0004 |
| Measure Class |
Productivity |
| Measure Type |
Input |
| Year Type |
State FY |
| Preferred Trend |
Decrease |
| Frequency |
Annually |
| Statistical Unit |
Cents |
|
Report Filter
Performance Budgeting System Reports
