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Agency Virginia Tourism Authority (320)
Measure Name Dollar amount of economic impact generated by the motion picture industry
Measure Last Modified
08-30-2024 04:18 p.m.
Measure Last Published
08-26-2022 05:27 p.m.
Status
Active
Data Source and Calculation
Total dollar amount of economic impact generated by the motion picture industry in Virginia. This amount is calculated using a regional economic impact model called IMPLAN. The data used in conjunction with the IMPLAN model come from two sources--the Virginia Employment Commission (VEC) and the Virginia Film Office. Employment data collected by VEC pertain to generally full-time positions that are covered by unemployment insurance. To augment these data to include part-time workers and others who are not covered by unemployment insurance, the Virginia Film Office also surveys known motion picture and video industry within the state. These data are then reviewed on a firm-by-firm basis to ensure that there is no duplication with the VEC employment data. The combined labor data along with data regarding other spending are then fed into the IMPLAN model in order to produce the statewide economic impact estimates.
Enterprise Priorities and Strategies
Initiative Priority Strategy
Economy Business Climate and Economic Development Promote Virginia’s competitive business climate to maintain the designation as the best state for business.
Associated Service Areas
Service Area Code Service Area Name
53607 Tourist Promotion Services
Targets and Baselines
Name Date Result Note
Baseline None
Short Target 2025 None None
Long Target 2027 None None
Results
Year Result Note
2013 382.5 Calendar year data; in millions.
2014 413.6 Calendar year data; in millions.
2015 615.6 Calendar year data; in millions. The large increase in economic impact is due to the fact that the output per worker assumption included in the economic model more than doubled from the previous data.
2016 696.8 Calendar year data; in millions.
2017 861.8 Calendar year data; in millions.
2018 813.4 Calendar year data; in millions.
2019
2020
2021
Measure ID 320.0003
Measure Class Agency Key
Measure Type Outcome
Year Type Calendar
Preferred Trend Increase
Frequency Annually
Statistical Unit Dollars
sp134 Performance Measure - 06-07-2025 11:07:42