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Agency Virginia Tourism Authority (320)
Measure Name Number of digital referrals to industry partners
Measure Last Modified
06-11-2025 04:08 p.m.
Measure Last Published
06-12-2025 04:37 p.m.
Status
Active
Data Source and Calculation
The number of visitors who exit the Authority's consumer website and go directly to a partner's website.
Enterprise Priorities and Strategies
Initiative Priority Strategy
Economy Business Climate and Economic Development Promote Virginia’s competitive business climate to maintain the designation as the best state for business.
Associated Service Areas
Service Area Code Service Area Name
53607 Tourist Promotion Services
Targets and Baselines
Name Date Result Note
Baseline None
Short Target 2025 None
Long Target 2027 None
Baseline None
Results
Year Result Note
2014 1.59 In millions.
2015 2.07 Beginning in FY 2015 data for Virginia.org from Google Analytics. Prior to FY 2015 data was from Adobe Analytics. In millions.
2016 1.97 In millions.
2017 2.27 In millions.
2018 2.03 In millions.
2019 1.89 In millions.
2020 1.25 In millions.
2021 In millions.
2022 2.40 In millions.
2023 2.90 In millions.
2024 3.10 In millions.
2025
Measure ID 320.0001
Measure Class Agency Key
Measure Type Outcome
Year Type State FY
Preferred Trend Increase
Frequency Annually
Statistical Unit Number of digital referrals
sp134 Performance Measure - 10-31-2025 17:04:22