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Agency Frontier Culture Museum of Virginia (239)
Measure Name Percent of FCMV visitors who rate experience as good or excellent on the Museum Visitor Report Card.
Measure Last Modified
09-03-2024 01:52 p.m.
Measure Last Published
11-17-2025 09:27 a.m.
Status
Active
Data Source and Calculation
The delivery of revised programs is monitored monthly by service area supervisory staff. Programs will be observed randomly each month and evaluated. Interviews will be conducted with selected visitors to receive feed-back on effectiveness of programs. An effort will be made to have as many visitors as feasible complete museum cards. Teachers will also be encouraged to provide feed-back through the field-trip evaluation form to determine effectiveness of educational programs in serving their needs. Evaluation of results will be compiled, analyzed and reported on a monthly basis to FCMV management. Reports will be used to provide continuing improvement of programs. In FY20-23, the agency collected paper report cards to assess visitor satisfaction. Due to the impact of the COVID-19 pandemic, results were sporadic and do not provide a sizeable sample. In FY2024, the agency transitioned from paper report cards to digital reporting through survey monkey. QR codes are placed in strategic locations throughout the property as well as on the rental golf cards to entice visitors to participate in the survey. This survey is designed to establish quantitative and qualitative data for in-person visitors. The agency also collects data for special programs like “Lecture Series” or “Toddler Time.” Teachers will also be encouraged to provide feed-back through the field-trip evaluation form to determine effectiveness of educational programs in serving their needs. Evaluation of results will be compiled, analyzed and reported on a monthly basis to FCMV management. Reports will be used to provide continuing improvement of programs. In FY24, the agency participated in the Annual Survey of Museum Goers conducted by Wilkening Consulting on behalf of the American Alliance of Museums. This survey provides significant qualitative, quantitative, and comparative data for the agency in a national context.
Enterprise Priorities and Strategies
Initiative Priority Strategy
Associated Service Areas
Service Area Code Service Area Name
14501 Collections Management and Curatorial Services
14503 Education and Extension Services
14507 Operational and Support Services
Targets and Baselines
Name Date Result Note
Baseline 06-30-2019 95.0 Percent of FCMV visitors who rate experience as good or excellent on the Museum Visitor Report Card.
Short Target 2025 06-30-2025 100.0 Percent of FCMV visitors who rate experience as good or excellent on the Museum Visitor Report Card.
Long Target 2027 06-30-2027 100.0 Percent of FCMV visitors who rate experience as good or excellent on the Museum Visitor Report Card.
Baseline None
Results
Year Result Note
2007
2008
2009
2010
2011 99
2012 99 FY2012-Q4: 215 visitor report cards collected; 214 rated experience good or excellent.
2013 99 FY2013-Q1: 113 visitor report cards collected, 113 rate experience good or excellent; Q2: 24 collected, 24 good or excellent; Q3: 11 collected, 11 good or excellent; Q4: 55 collected, 54 good or excellent.
2014 99 FY2014-Q1: 95 visitor report cards collected, 94 rated experience good or excellent; Q2: 42 collected, 41 good or excellent; Q3: 12 collected, 12 good or excellent; Q4: 83 collected, 83 good or excellent.
2015 99 FY2015 -Q1: 84 visitor report cards submitted, 84 rated experience good or excellent; Q2: 35 report cards submitted, 35 rated experience good or excellent;Q3: 9 report cards submitted, 9 rate experience as good or excellent; Q4: 61 report cards submitted, 60 rate experience as good or excellent, 1 does not rate experience.
2016 100 FY2016-Q1: 44 visitor report cards collected, 44 rated experience good or excellent; Q2: 8 visitor report cards collected, 8 rated the experience good or excellent; Q3: 11 report cards collected, 11 rated the experience good or excellent; 25 visitor report cards collected, 25 rate the experience good or excellent.
2017 99 FY2017-Q1: 25 visitor report cards collected, 24 rated the experience good or excellent; Q2: 2 report cards collected, 2 rated experience as good or excellent; Q3: 4 report cards collected, 4 rated the experience good or excellent; Q4: 11 cards collected, 11 cards rated experience good or excellent.
2018 99 FY2018 - Q1: 64 visitor report cards collected, 63 rated the experience good or excellent; Q2: 11 visitor report cards collected, 11 rated the experience good or excellent; Q3: 5 visitor report cards collected, 5 rated the experience good or excellent; Q4: 34 visitor report cards collected, 34 rated the experience good or excellent.
2019 98 FY2019 - Q1: 34 visitor report cards collected, 31 rated the experience good or excellent; Q2: 4 visitor report cards collected, 4 rated the experience good or excellent; Q3: 1 visitor report cards collected, 1 rated the experience good or excellent; Q4: 9 visitor report cards collected, 9 rated the experience good or excellent.
2020
2021
2022
2023
2024 99 FY2024: We received a total of 198 survey responses. 80.61+ percent rated their visit 5/5; 18.37+ rated the visit 4/5; 1.02+ rated the visit 3/5. For educational value, 77.66+ of visitors rated the agency 5/5; 18.27+ rated it 4/5; and 4.06+ rated it 3/5. 98.47+ of visitors reported that their visit meet or exceeded their expectations.
2025 97 FY2025. 126 total responses. 83.33+ rated visit 5/5; 13.49+ rated visit 4/5; 1.60+ rated visit 3/5; .79+ rated visit 2/5; .79+ rated visit 1/5.
2026
Measure ID 23914503.001.002
Measure Class Agency Key
Measure Type Outcome
Year Type State FY
Preferred Trend Stable
Frequency Annually
Statistical Unit Total Number
sp134 Performance Measure - 12-24-2025 20:32:42