Maintain the annual number of patrons served by the Food Service/Special Events enterprise.
Measure Last Modified
10-01-2018 02:19 p.m.
Measure Last Published
09-03-2024 04:43 p.m.
Status
Active
Data Source and Calculation
<p>Virginia Museum of Fine Arts will record the total number of patrons served by Food Services/Special Events enterprise. There are three main components: Amuse restaurant's point of sale system records the number of patrons at each table; Best Cafe's point of sale system records the number of sales receipts which will then be multiplied by the average number of patrons per sale (1.5) to get the number of patrons served; and the number of patrons served by the catering business at events in the museum will be the sum total number of guests each guaranteed by each sponsor.</p>
Enterprise Priorities and Strategies
Initiative
Priority
Strategy
Associated Service Areas
Service Area Code
Service Area Name
Targets and Baselines
Name
Date
Result
Note
Baseline
None
Short Target 2025
None
None
Long Target 2027
None
None
Results
Year
Result
Note
2011
199,523
2012
166,209
2013
284,284
Peak sales during the popular Chihuly exhibition led to Food Services exceeding projections.