Maintain a baseline of 50,000 annual purchase transactions made by visitors in the museum gift shop.
Measure Last Modified
10-01-2018 02:25 p.m.
Measure Last Published
09-03-2024 04:43 p.m.
Status
Active
Data Source and Calculation
<p>Virginia Museum of Fine Arts will record the total number of purchase transactions made in the Gift Shop by visitors each year.</p>
Enterprise Priorities and Strategies
Initiative
Priority
Strategy
Associated Service Areas
Service Area Code
Service Area Name
Targets and Baselines
Name
Date
Result
Note
Baseline
None
Short Target 2025
None
None
Long Target 2027
None
None
Results
Year
Result
Note
2005
100
The Commonwealth of Virginia is currently reviewing the Management Scorecard and Administrative Measures and will provide guidance at a later time. VMFA will provide data for this measure when the guidelines are provided.
2006
90
The Commonwealth of Virginia is currently reviewing the Management Scorecard and Administrative Measures and will provide guidance at a later time. VMFA will provide data for this measure when the guidelines are provided.
2007
90
The Commonwealth of Virginia is currently reviewing the Management Scorecard and Administrative Measures and will provide guidance at a later time. VMFA will provide data for this measure when the guidelines are provided.
2008
90
The Commonwealth of Virginia is currently reviewing the Management Scorecard and Administrative Measures and will provide guidance at a later time. VMFA will provide data for this measure when the guidelines are provided.
2009
85
The Commonwealth of Virginia is currently reviewing the Management Scorecard and Administrative Measures and will provide guidance at a later time. VMFA will provide data for this measure when the guidelines are provided.
2010
10,704
2011
89,001
2012
58,245
2013
61,197
Shop transactions remained stable within the anticipated 5+ variance annually (+ or -).
2014
46,560
Shop transactions lower than FY 2013 which was aided by the popular Chihuly exhibition.
2015
57,943
2016
44,510
Beginning in FY16, this figure includes web purchases. We have also included transactions from a pop-up store off-site.
2017
33,496
As of 4/11/17. This figure includes web purchases.