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Agency Virginia Museum of Fine Arts (238)
Measure Name Maintain a baseline of 50,000 annual purchase transactions made by visitors in the museum gift shop.
Measure Last Modified
10-01-2018 02:25 p.m.
Measure Last Published
09-03-2024 04:43 p.m.
Status
Active
Data Source and Calculation
<p>Virginia Museum of Fine Arts will record the total number of purchase transactions made in the Gift Shop by visitors each year.</p>
Enterprise Priorities and Strategies
Initiative Priority Strategy
Associated Service Areas
Service Area Code Service Area Name
Targets and Baselines
Name Date Result Note
Baseline None
Short Target 2025 None None
Long Target 2027 None None
Results
Year Result Note
2005 100 The Commonwealth of Virginia is currently reviewing the Management Scorecard and Administrative Measures and will provide guidance at a later time. VMFA will provide data for this measure when the guidelines are provided.
2006 90 The Commonwealth of Virginia is currently reviewing the Management Scorecard and Administrative Measures and will provide guidance at a later time. VMFA will provide data for this measure when the guidelines are provided.
2007 90 The Commonwealth of Virginia is currently reviewing the Management Scorecard and Administrative Measures and will provide guidance at a later time. VMFA will provide data for this measure when the guidelines are provided.
2008 90 The Commonwealth of Virginia is currently reviewing the Management Scorecard and Administrative Measures and will provide guidance at a later time. VMFA will provide data for this measure when the guidelines are provided.
2009 85 The Commonwealth of Virginia is currently reviewing the Management Scorecard and Administrative Measures and will provide guidance at a later time. VMFA will provide data for this measure when the guidelines are provided.
2010 10,704
2011 89,001
2012 58,245
2013 61,197 Shop transactions remained stable within the anticipated 5+ variance annually (+ or -).
2014 46,560 Shop transactions lower than FY 2013 which was aided by the popular Chihuly exhibition.
2015 57,943
2016 44,510 Beginning in FY16, this figure includes web purchases. We have also included transactions from a pop-up store off-site.
2017 33,496 As of 4/11/17. This figure includes web purchases.
2018 69,578
2019 50,000
Measure ID 23814507.002.001
Measure Class Productivity
Measure Type Output
Year Type State FY
Preferred Trend Stable
Frequency Annually
Statistical Unit
sp134 Performance Measure - 06-07-2025 07:59:29