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Agency Virginia Museum of Fine Arts (238)
Measure Name Increase number of museum members by five percent every biennium.
Measure Last Modified
10-01-2018 02:25 p.m.
Measure Last Published
09-03-2024 04:43 p.m.
Status
Active
Data Source and Calculation
<p>Virginia Museum of Fine Arts' Membership Office will maintain records of all members and make annual reports on total membership and membership renewal rates.</p>
Enterprise Priorities and Strategies
Initiative Priority Strategy
Associated Service Areas
Service Area Code Service Area Name
Targets and Baselines
Name Date Result Note
Baseline None
Short Target 2025 None None
Long Target 2027 None None
Results
Year Result Note
2007 8,607
2008 9,105
2009 7,504
2010 15,179
2011 37,604 In FY11, the popularity of the Picasso exhibition drove significant sales of memberships as well as of individual tickets. Based on the experience of other museums around the country with notable banner exhibitions, VMFA expects 25+ of new memberships from Picasso to renew for a second year, therefore a modest drop in the total number of memberships for FY12 is anticipated.
2012 29,953 In FY12, museum membership was on target. The museum achieved a 30+ renewal rate against industry standards of 25+ for first time members.
2013 36,843 Popular Chihuly exhibition boosted membership sales to exceed projections. VMFA anticipates maintaining a base of 30,000 members annually.
2014 35,460
2015 36,851 As of 6/30/15. These numbers fluctuate throughout the year based on exhibition attendance.
2016 31,818 As of 6/30/16. These numbers fluctuate throughout the year based on exhibition attendance.
2017 32,645 As of 4/11/17. These numbers fluctuate throughout the year based on exhibition attendance.
2018 39,036 As of 6/30/18. These numbers fluctuate throughout the year based on exhibition attendance.
2019 41,000
Measure ID 23814503.002.001
Measure Class Other Agency
Measure Type Outcome
Year Type State FY
Preferred Trend Stable
Frequency Annually
Statistical Unit
sp134 Performance Measure - 06-07-2025 20:09:46