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Agency Department of Conservation and Recreation (199)
Measure Name Percent of excellent or good responses on the State Park Customer Satisfaction Survey.
Measure Last Modified
04-11-2022 04:17 p.m.
Measure Last Published
04-11-2022 04:22 p.m.
Status
Active
Data Source and Calculation
Responses to DCR's Virginia State Parks "Your Comments Count Survey" are collected and information tabulated. Beginning in 2014, the survey has been migrated to an online version which makes response easier for the customer and improves the tabulation. The survey solicits several types of information from park visitors. One section asks guests to list priorities for improvements for the park they visited, a second section asks guests to rate their overall perceptions of the park and its services within a provided list of seven areas, and a third section asks them to rate specific facilities and services. All rated categories are scored on a descriptive scale as follows: Excellent, Good, Average, Poor, and Unacceptable. A final section gathers visitor information such as activities during the visit, number of visits per year, numbers of adults and children in the party, etc. Surveys are completed online and paper versions may be returned to collection boxes at the park (in which case the park forwards them to the Central Office) or mailed directly to the Central Office. The surveys are counted and individual responses are sent to each respondent. The survey forms and data are forwarded to the Virginia Tech Department of Hospitality Management for analysis and the results are returned to the Division of State Parks within 3 months of the end of the calendar year. A target of 85% satisfaction is considered to be extremely high in this industry.
Enterprise Priorities and Strategies
Initiative Priority Strategy
Economy Business Climate and Economic Development Promote Virginia’s competitive business climate to maintain the designation as the best state for business.
Associated Service Areas
Service Area Code Service Area Name
50404 State Park Management and Operations
Targets and Baselines
Name Date Result Note
Baseline None
Short Target 2025 None None
Long Target 2027 None None
Results
Year Result Note
2007 88.3 This measure is reported for a calendar year.
2008 88.4 This measure is reported for a calendar year.
2009 89.5 This measure is reported for a calendar year.
2010 89.7 This measure is reported for a calendar year.
2011 91.3 This measure is reported for a calendar year.
2012 93.0 This measure is reported by calendar year.
2013 93.0 This is an annual measure that is based on a summary of all surveys for a calendar year rather than a fiscal year.
2014 91.0 This is an annual measure that is based on a summary of all surveys for a calendar year rather than a fiscal year.
2015 90.0 This is an annual measure that is based on a summary of all surveys for a calendar year rather than a fiscal year.
2016 91.0 This is an annual measure that is based on a summary of all surveys for a calendar year rather than a fiscal year.
2017 91.0 This is an annual measure that is based on a summary of all surveys for a calendar year rather than a fiscal year. Results for this measure should be available in the spring of 2018.
2018 92.0 This is an annual measure that is based on a summary of all surveys for a calendar year rather than a fiscal year. Results for this measure should be available in the spring of 2019.
2019
2020
2021
2022
Measure ID 19950404.001.001
Measure Class Agency Key
Measure Type Outcome
Year Type Calendar
Preferred Trend Stable
Frequency Annually
Statistical Unit Percent
sp134 Performance Measure - 06-07-2025 17:36:52