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Agency Department of State Police (156)
Measure Name Tracking awareness, engagement, and conversion for the purpose of measuring social media metrics across all platforms.
Measure Last Modified
05-06-2025 02:05 p.m.
Measure Last Published
09-03-2024 09:27 a.m.
Status
Active
Data Source and Calculation
The Public Relations Office will collect and calculate the number of “followers” of VSP’s Facebook, Instagram, Twitter and LinkedIn accounts in order to identify the effectiveness of the Department’s social media marketing, educational, and outreach objectives.
Enterprise Priorities and Strategies
Initiative Priority Strategy
Associated Service Areas
Service Area Code Service Area Name
30201 Information Technology Systems and Planning
39901 General Management and Direction
Targets and Baselines
Name Date Result Note
Baseline None
Short Target 2025 None
Long Target 2027 None
Results
Year Result Note
2021
2022
2023 5.1
2024 11.2 The significant increases in our social media followers can be directly attributed to the hiring of a department social media coordinator.
2025
Measure ID 156.0004
Measure Class Agency Key
Measure Type Outcome
Year Type State FY
Preferred Trend Increase
Frequency Annually
Statistical Unit
sp134 Performance Measure - 06-07-2025 05:43:14